Cognitive dissonance, is a term used in psychology that explains the feeling of discomfort by a person who is facing two situations that contradict each other.
An example used to explain it, is the story of the fox who very much wants to eat a bunch of grapes that is in a very high place. As the Fox can not find a way to reach it, she gives up using the excuse that the grapes are green and bitter.
To alleviate cognitive dissonance, one can:
1- Change the behavior to relieve the situation of discomfort.
2- Try to justify the discomfort with new ideas
3- Justify the discomfort.
