When Martha visited her favorite salon, she asked to try a new moisturizer that she was curious about, and one that they had in
the salon. In this scenario, Martha acquired information about the new moisturizer through _____. Select one: a. preattentive processing b. habituation c. ongoing search d. media search e. experiential search
The correct answer is E. experiential search. According to the Consumer Behavior Book by Wayne D. Hoyer, the ongoing search is when a consumer is exposed to or interacts with a product in an external way. This could be by media search or ads, advice from friends, or experiential search. <u>This last one is when a consumer uses a sample of the product or experience for a short period of time.</u> This is how Martha acquired information about the new moisturizer at the salon.
Answer:This organism may be identified by its color, the spines on its back, the antennae, and therefore the long, thin body. There are many other characteristics that might even be wont to identify this organism.