Unlike the demograhic variables the benefits sought variable is not one that is easily identifiable.
<h3>What is the benefits sought variable?</h3>
These are the variables that are a manifestation of the needs of the people that wants them.
These types of variables are the requirements that the consumers need in addition to the amount which they are willing to pay for the commodities.
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Word choice can reinforce stereotypes because the types of words that are used to describe or speak about certain groups of people can help to further engrain stereotypes into our language. Language is an important driver of social classifications and stereotypes so the words selected can have an enormous impact.
