Answer:
lagged effect
Explanation:
Integrated marketing communication is one that involves the use of all form of communication to obtain a more effective promotion by a company.
The use of combination of promotion tools gives a better effect than each one in isolation.
A major difficulty in measuring IMC is the lagging effect.
Lagging effect is the difference in time between when marketing effort is made and when customers respond to these efforts.
For example consumers do not act immediately after receiving a marketing communication.
That statement is false.
Often time, company's policy regarding refund is written in overly complicated manners so the company is protected from the potential legal attack by the consumers. So I guess this would make the informing effort became ineffective for the consumers.
Hope that helps! If you look it up it's all online!
False they can transfer credits
Answer:
$51,790
Explanation:
Amrein Corporation Manufacturing Overhead Budget
August
Budgeted direct labor-hours 2,500
Variable manufacturing overhead rate $5
Variable manufacturing overhead $12,500
($2,500×$5)
Fixed manufacturing overhead $43,010
Total manufacturing overhead $55,510
($43,010+$12,500)
Less depreciation 3,750
Cash disbursement for manufacturing overhead $51,790
Therefore the August cash disbursements for manufacturing overhead on the manufacturing overhead budget should be $51,790
