Question

The Wall Street Journal provides a set of guidelines each year for purchasing a laptop computer. The guidelines include recommendations for hard disk capacity, memory size, battery life, and several other attributes. The Wall Street Journal is providing consumers with __________.a) an evoked set
b) psychological needs
c) social concerns
d) evaluative criteria

Answer 1

Answer:

D. Evaluative Criteria

Explanation:

Evaluative criteria are standard measures established to evaluate various products by the buyers when choosing between alternatives. It can either be objective or subjective.

The wall street journal is giving the consumers attributes of various laptops (product) in order for them to evaluate and choose the one they want.