Are you looking for an appropriate word to name this?
I think that a good name is "propaganda", especially when the information is of political relevance.
In the past (and to some extend present) some totalitarian or non-democratic states used propaganda to shape public opinion.
Recruit candidates and support campaigns,Organize elections and inform voters,Organize the government
,Unite diverse interests and make collective action possible,Serve as loyal opposition to the political party in power
.
Choices in life or anything you choose
The question is kinda lacking. Probably, it has choices to make the question answerable.