Answer:
The method of gaining attention that Paul use is relating the topic to the audience.
Explanation:
Paul here is trying to get attention of his audience through relating the topic to them in such way that they understand the topic in the est way possible. What Paul is doing here is kind of an analogy , where he is relating the tremendous feats( playing 2130 games , with 17 hand fractures) of Lou Gehrig to completing the school without any leave and scoring A grade, through this kind of analogy Paul would be able to relate the topic to every person in the audience.
 
        
             
        
        
        
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<span><span>Depreciation is a </span>sunk cost. </span></span>It is the value lost on an asset
after consumption. In accounting, depreciation cost qualifies as a sunk cost
because it is already lost and cannot be recovered. For that reason, it is
correct to ignore depreciation cost when determining the future course of a
business.
        
                    
             
        
        
        
Answer:
B
Explanation:
Inferior good is a good whose demand decreases when income increases
The substitution effect looks at the change in price of a good relative to other goods.  When the price of good x increases, rob should increase consumption of good y and reduce that of good x if it were a normal good 
The income effect looks at how a change in price affects real disposable income
 
        
             
        
        
        
It seems that you have missed the necessary options for us to answer this question, but anyway, here are the answers to complete it. Marketing communicators must be good at ENCODING messages that take into account how the target audience DECODES <span>them. Hope this answers your question.</span>