Question

Vanessa owns a music company and has been storing a wealth of information ranging from customer contact information to the names of each record the customers have purchased. In order to stay competitive, she had a tech company build a marketing decision support system (MDSS) for her to enable quick decision making. One of the features Vanessa likes best about her company’s MDSS is the system’s ability to manage and produce information in various formats. Moreover, as the user or decision maker changes topics, the system matches information to the problem that has been introduced.
Which of the following characteristics of a marketing decision support system is represented in the example above?
inexpensiveness
flexibility
interactivity
accessibility
investigative properties

Answer 1

Interactivity  of a marketing decision support system is represented in the given example.

Explanation :

While analysing the market demands, they need a system which can produce data in an interactive way. This kind of system only helps the above mentioned type of company.

Actually to support her business venture she has implemented the MDSS that is marketing decision support system. This is a computerised support system where it stores all the customers’ data and areas of interest of the customers and it also tracks the purchases they have made.

To analyse the future requirement and to satisfy the customer demands the MDSS has an interactive way of obtaining information to fulfil the company’s aspiration.