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Leokris [45]
2 years ago
5

Managers should make marketing decisions in the light of their own knowledge and experience instead of viewing research reports

as the final answer to their problems because:
a. the number of factors included in a marketing research study are not exhaustive.
b. decisions based on marketing research reports are highly risky.
c. there is no possibility that marketing research will be affected by researcher bias.
d. marketing research is not a systematic process for obtaining information.
Business
1 answer:
Vlad1618 [11]2 years ago
8 0

Answer:

a. the number of factors included in a marketing research study are not exhaustive.

Explanation:

Marketing research is highly effective as a tool for guiding marketing decisions, but it is necessary for the manager to rely on making decisions not only through research, but also due to his conceptual skills of seeing the organization in a systematic way, where there is a much greater breadth and more complex factors than just the information found through marketing research. The set of the manager's vision, experiences, analyzes and indicators is important for the most adequate assessment so that organizational marketing decisions are effective and achieve the company's objective.

Therefore, it is correct to state that the number of factors included in a marketing research study is not exhaustive.

You might be interested in
Mark the boxes that are TRUE. 1. One of the largest divestitures in American history occurred when the U.S. Government ruled tha
Umnica [9.8K]

Answer:

1. One of the largest divestitures in American history occurred when the U.S. Government ruled that the AT & T ® Corporation was a monopoly that must be divided so that the telephone market might be more competitive.

<em>TRUE</em>

<em>In 1982, U.S. regulators broke up the AT&T monopoly, requiring AT&T to divest its regional subsidiaries and turning them each into individual companies. From that point AT&T as a result of this breakup, faced competition from new competitors such as MCI and Sprint. </em>

Explanation:

1. One of the largest divestitures in American history occurred when the U.S. Government ruled that the AT & T ® Corporation was a monopoly that must be divided so that the telephone market might be more competitive.

<em>TRUE</em>

<em>In 1982, U.S. regulators broke up the AT&T monopoly, requiring AT&T to divest its regional subsidiaries and turning them each into individual companies. From that point AT&T as a result of this breakup, faced competition from new competitors such as MCI and Sprint. </em>

2. The Federal Aviation Administration regulates the airlines.

<em>TRUE</em>

<em>The Federal Aviation Administration (FAA) is the regulatory arm of the government of the United States which controls all aspects of civil aviation.</em>

<em />

3. The Federal Newspaper Association regulates the free speech in newspapers.

<em>FALSE</em>

<em>It is the Federal Communications Commission</em>

<em />

4. The Securities and Exchange Commission regulates the stock market.

<em>TRUE</em>

<em>The U.S. Securities and Exchange Commission (SEC) is a government agency responsible for overseeing and regulating investments in shares, and maintain fair and orderly functioning of the securities markets.</em>

5. The Federal Reserve Board regulates the postal system.

<em>FALSE</em>

<em>The Federal Reserve Board governs the Federal Reserve System and the U.S. central bank in charge of making the country's monetary policy.</em>

6. The Interstate Commerce Commission polices monopolistic practices.

<em>FALSE</em>

<em>Interstate Commerce Commission (ICC), was charged with regulating the services of specified carriers engaged in transportation between states. </em>

<em />

7. The Federal Reserve Housing regulates the housing prices in America.

False

That would have been the United States Housing Authority

8 0
3 years ago
A problem is listed below. Identify its type. A certain company has purchased new swivel chairs for its employees. The company m
DochEvi [55]

Answer:

it is 12.8%

Explanation:

cause it is

8 0
2 years ago
CA5-5 WRITING (Cash Flow Analysis) The partner in charge of the Kappeler Corporation audit comes by your desk and leaves a lette
zvonat [6]

Answer:

Explanation statement of cash flow for the year ended December 31.2017

Cash flow from operating activities

Net income                                              100,000

Add back depreciation          10,000

Add back amortization              1,000

Add back loss on asset sales   5,000

Increase in account receivable(40,000)

Increase in inventory                 (35,000)

Decrease in accounts payable (41,000)   (100,000)

Net cash from operating activities                  0

Cash flow from investing activities

Sales of land                                  25,000

Purchase of equipment                (100,000)

Purchase of Land                          (200,000)

Net cash from investing activities                     (275,000)

Cash from financing activities

Payment of dividends                    (10,000)

Redemption of bonds                    (100,000)

Bet cash from financing activities                       (110,000)

Net decrease in Cash                                         ( 385,000)    

Cash balance in January 1, 2017                         400,000

Cash balance in December 31 , 2017                    15,000

<u>Workings</u>

1)

The disparity between the net income and the cash floe are as a result loss of cash to operating activities as a result of  cash tied down to increase in receivable and inventory and also to an increase in payable leading to an overall cash generated by operating activities of 0

Moreover , a larger portion (300,000) of the opening cash balance(400,000) for the year was used in acquiring land and equipment and also 100,000 used in the redemption of bond. , even though this reduced the interest expense and improve equity , yet it was a big blow to the cash flow.

2)

The importance of cash flow is that it helps to analyse and monitor cash movement and cash available for the purpose of business activities towards liquidity and long term solvency.

3)

Renewable sources of cash flow are generated from the company's operating activities as the cash used for the financing and operating activities are generated from this medium.

4)

Suggestion to improve cash flow for Kappler are

  1. Reduce the level of inventory held
  2. Negotiate with the account payable for a longer trade payable payment period
  3. Reduce the trade receivable collection period
  4. Payment of dividends and redemption of bonds van be suspended till alter date when adequate cash is available
  5. it can also negotiate for external sources of financing

       

4 0
3 years ago
In the product development process, _____ eliminates ideas that are inconsistent with an organization's new-product strategy or
Serggg [28]

Answer:

Screening

Explanation:

Screening is a process in product development that evaluates and compares ideas that are put together for a business.

Simply put, screening is the checking and analyzing of ideas about a new product to ensure that the best idea is utilized to ensure profit.

Screening is done because every idea suggested cannot be good enough or useful for an organization and as such have to be trimmed off or trashed entirely to enable one use the best approach from other ideas.

I hope this helps.

8 0
3 years ago
The head of ABC Company announces that the company is going to start a weekend project teaching self-defense techniques to under
Mama L [17]

Answer:

Behavioral component

Explanation:

Attitude is the way we evaluate, prefer or reject a person or something which is determined by the information we have. General, it is how we tend to think or behave in a particular direction about a situation or something which is usually followed by feelings.

Attitude comprises of three components: cognitive, affective, and behavioral components.

The cognitive component of attitudes are the beliefs, characteristics and thoughts which are held by people about an object.

The affective component relates to emotions or feelings such hate, love or fear that are displayed by people toward something.

The behavior component of an attitude is they way a person intends or expects to behave toward an object. That is, it is an intention to react in a particular way toward an object or a situation.

Therefore, decision of Thomas to register for the project, as he is a trained kick-boxer, reflects the behavioral component of his attitude.

I wish you the best.

6 0
3 years ago
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