Question

Green Frog is an environmentally friendly firm in the cosmetics industry. Even though Green Frog is environmentally friendly, the strategic planning team had decided that financial performance is one of the company's top priorities. Which of the following is the best example of an objective the company might use to help it achieve its goal of superior financial performance?

Answer 1

Answer:

D) Growth in earnings per share averaging 15% or better annually for the next five years

Explanation:

First of all, objectives must be well defined and measurable. That is why increasing profitability is a good idea but not a very good strategic objective, since a 0.00001% growth in profits will still comply with it. The same applies with growing market share.

Improving product quality will help improve total sales but it is not a financial objective.

The only financial objective that is precise and measurable is option D, which sets the goal of increasing earnings per share at least 15% every year.