Question

According to the commercialization stage of the new product development process, following the decision to introduce the new product at a particular time, a company must next decide ________.
A) where to launch the new product
B) how to launch the new product
C) why to launch the new product
D) what pricing strategies to implement
E) what marketing mix elements to use

Answer 1

Answer: (A) Where to launch the new product

Explanation:

 The commercialization stage is the process of development the new products and the services in the market that can be used in solving the various types of life based problems.

The main objective of the commercialization stage is that it include the customer support, the production and the marketing for achieving the new products and the services commercial success in an organization.

according to the question, the commercialization stage is developing the new products and the services and then the company should decide where to introduce or launch the new services and the products.

 Therefore, Option (A) is correct.