Question

Customers around the world know Pepsi and consider it a primary "go-to" brand if they want a refreshing drink. This positioning reflects Pepsi's careful implementation of a. locational excellence strategy. b. targeting strategy and the marketing mix. c. supply chain management. d. operational excellence strategy. e. strategic business unit control.

Answer 1

Answer:

B. targeting strategy and marketing mix

Explanation:

In business, Targeting strategy refers to a strategy that a company implemented to sell their product to specific group of consumers.

In pepsi's case, they focus their targeting strategy toward the consumers who want a refreshing drink.

Marketing mix is a marketing strategy that is revolved around  product, price, place, and promotion. Companies could utilzie this 4 factors to create a business model that can make their targeting strategy succesful.

In pepsi's case:

They sold their product in almost every convenience store (place) . Making it easier for consumers who currently crave refreshing drinks. The price of Pepsi's product is very affordable.

They designed and promote their product to obtain a reputation as refreshing  a product that can relinquish your thirst.  You can see it in most of their advertising. Most of it consist of people in a hot weather that craves something cold and refreshing.