The customer acquisition cost is the cost that is used to acquire the cost of new customers in the given case, Customer Acquisition Cost is $15.
<h3>What is customer acquisition cost?</h3>
Customer Acquisition Cost is defined as that cost which is incurred by the business for acquiring a cost of a new customer. Customer Acquisition Cost is the cost of besting a customer to purchase a particular product or service.
<u>Formula:</u>
<u>Computation of </u><u>customer acquisition cost</u><u>:</u>
According to the question,
Marketing Costs = $1,200, and
New Customers = 80.
Now, apply the given values in the above formula,
Therefore, the customer acquisition cost in the given case is $15.
Learn more about the customer acquisition cost, refer to:
brainly.com/question/24974344