Question

One look at a Pedigree ad or a visit to the Pedigree Web site confirms that the people behind the Pedigree Brand really do believe the "We're for dogs" mission. Associates are even encouraged to take their dogs to work. To further fulfill the "We're for dogs" brand promise, the company created the Pedigree Foundation, which along with the Pedigree Adoption Drive campaign, has raised millions of dollars for helping "shelter dogs" find good homes. This information indicates that Pedigree is practicing ________.

Answer 1

Answer:

The correct answer is: Sense-of-mission marketing.

Explanation:

Sense-of-mission marketing implies advertising a company's product as a good or service that satisfies a social need instead of simply particular individual interests. By doing this, employees and consumers develop a deeper engagement with the product because they do not just feel they are purchasing an object but contributing to a bigger cause.