In "Harlem", Langston Hughes discusses how dreams can "stink like spoiled meat" or be "crusted over like a syrupy sweet". The characters in A Raisin in The Sun have dreams that are either stinky and spoiled or crusted over and syrupy sweet.
Walter Lees' Dream evaporated like a raisin in the sun. His fantasy was to have his very own alcohol store. Mother gave him $3500 towards the store and instructed him to put the rest in the bank. He didn't tune in and gave Willy Harris all the cash and he stole everything and wrecked Walters dream.
You could tell your business about how the internet reaches to millions and possibly billions of users that would be willing to purchase your products. More people are likely to discover your business online than in tangible life.