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lions [1.4K]
3 years ago
15

Your regular price is $30/unit, unit variable cost is $20/unit and fixed costs are $3,000 per month. Because of the recession, y

our sales have dropped to 200 units a month, so you are losing money. You are considering two options to increase sales:
(1) reduce the price to $28/unit, or
(2) run an advertising campaign, which will cost you $300 a month, but keep the price at $30/unit.
In both scenarios, you estimate that sales will increase by 20%, from 200 to 240 units per month.

Required:

a) Compute total revenues, costs and profits under the status quo (original situation), and for each of the two new options.

b) Based on your results in (a), what should you do: do nothing, reduce the price or run the advertising campaign?
(enter 1 for "do nothing", 2 for "reduce price", 3 for "advertising")

c) If you solved (a) and (b) correctly, you are still losing money despite choosing the best option. Should you shut down your business in the short term? Explain why or why not.

Business
1 answer:
Jet001 [13]3 years ago
8 0

Answer:

Answer is in table which is attached in the attachment. Please refer to the attachment.

Explanation:

<em>Calculations:</em>

Status quo: Revenue 30* 200= 6000, VC 30*20= 4000, CM 6000-4000= 2000, 2000-3000= -1000 (Contribution Margin – fixed cost = Profit/Loss)

(b) Since the loss is less in Advertising even after $300 cost of advertisement, so we would choose the option 3 for advertising.

(c). In order to survive in the period of recession, a business needs cash and reducing operation expenses can do it better. This business is in loss from last three months so it might be useful to shut down the business for some period.

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1 year ago
For each of the below, indicate where each item should be presented in the statement of cash flows (using the indirect method) u
Nataly_w [17]

Answer:

                                                                                       <u> Blank 1 </u>    <u>  Blank 2</u>

i. Depreciation expense                                                       A               I

ii. Purchase of office equipment                                          B               D

iii. Decrease in accounts receivable                                    A                I

iv. Payment of cash dividends                                              C               D

v. Conversion of bonds into common stock                        D               N

vi. Sold land and warehouse used in the corp.                    B                I

vii. Gain on sale of land and warehouse in part vi.              A               D

viii. Issued common stock for cash                                       C               I

ix. Decrease in accounts payable                                         A               D

x. Increase in inventory                                                          A               D

Explanation:

Note: This question is not complete. The complete question is therefore provided before answering the question. See the attached pdf for the complete question.

How each of the item will appear in the  the statement of cash flows (using the indirect method) is also provided below:

XYZ Company

Statement of Cash Flows (Indirect Method Format)

For the year...

<u>Details                                                                                   $                 $   </u>

Operating activities:

Net profit                                                                             xxx

Adjustment to reconcile net income:

i. Depreciation expense                                                     xx

iii. Decrease in accounts receivable                                  xx

vii. Gain on sale of land and warehouse in part vi.          (xx)

ix. Decrease in accounts payable                                      (xx)

x. Increase in inventory                                                   <u>    (xx)     </u>

Net cash flows from operating activities                                             xxx

<u>Investing activities:</u>

ii. Purchase of office equipment                                          (xx)

vi. Sold land and warehouse used in the corporation       <u>  xx   </u>

Net cash flows from investing activities                                               xxx

<u>Financing activities:</u>

iv. Payment of cash dividends                                              (xx)

viii. Issued common stock for cash                                     <u>   xx   </u>

Net cash flows from investing activities                                              <u>   xxx  </u>

Net cash flow for the year                                                                       xxx

Beginning cash balance                                                                         <u>  xxx  </u>

Ending cash balance                                                                              <u>  xxx  </u>

Note: The does not affect the cash flows statement:

v. Conversion of bonds into common stock

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3 years ago
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