Question

Which of the following combinations should be avoided? a. high price and high quality b. low price and low quality c. heavy promotion and high availability d. heavy promotion and low (exclusive) availability

Answer 1

Answer: heavy promotion and low (exclusive) availability

Explanation:

The wrong combination is high promotion and low availability, because when a product is highly promoted it would lead to high interest in that product from the consumers, this would lead to a high demand for that product from customers. And this high demand needs to be met with high supply, which is not the case here, therefore scarcity would set in.