Question

Dan Muller talked about the use of Marketing Research at Timken. He mentioned that they have marketing managers who need to research and understand their markets to find innovative products to offer. If you were one of these managers and decided to talk to your customers about problems they were having with competitive products, what kind of research would you be using?

Answer 1

Answer: Primary data through questioning your current or potential customers.

Explanation:

Primary data is collected through sending emails to customers , calling them,using online services or through face to face surveys or word of mouth where you can stop your customers and request them to answer few question in survey. These surveys ask the customers about their interest, opinions and activities. Primary data is specifically gathered to resolve an issue in question and it is handled by a decision maker.

What is secondary research?

Secondary research refers to using the preexisting information that is found through books, journals,census.