Question

If consumers really like an ad, __________. Group of answer choices their involvement in processing the ad may decrease classical conditioning is most likely to occur their positive feelings may transfer from the ad to the brand they may have fewer associations with the brand advertised source derogations may increase

Answer 1

Answer: Their positive feelings may transfer from the ad to the brand

Explanation:

According to the AFFECT TRANSFER HYPOTHESIS, when Customers really like an Ad due to its MESSAGE QUALITY and ADVERTISING CREDIBILITY, studies have found that they are likely to transfer their Affections (positive feelings) from the Ad to the brand that is associated with that brand which will ultimately increase purchase intentions. In other words, Consumers will want to buy more of that Brand.