Answer: The National Youth Anti-Drug Media Campaign launched the “Above the Influence” (ATI) ad campaign in 2005. The campaign aims to provide young people with a different perspective on life. The campaign’s primary initiative is to reduce drug abuse among teenagers, not just by telling them about the harmful effects of drugs, but by helping them to counter bad influences (such as peer pressure) and believe in themselves. This campaign used print media, the Internet, television, and radio to communicate its message to teenagers.
The primary effects of this ad campaign on the youth in my locality were in terms of the immediate awareness that the ad’s message created. The campaign focused on improving lifestyles rather than just highlighting the bad effects of drugs, so it was able to connect with its target audience. Another key reason for the campaign’s success was the use of multiple media formats to communicate with the target audience.
An important secondary effect of this ad campaign was that it succeeded in spreading awareness about how peer pressure leads people into drug abuse. The campaign’s partnership with schools and other community groups helped to increase its effect on students in their early teens. Another secondary effect of the campaign was a decrease in the long-term use of marijuana and other illicit drugs among teenagers. The campaign managed to foster a feeling of independence and self-assurance among teens over the years.
The message of this ad campaign is still fresh in my mind. I’m sure it had a lasting effect on many others who heard it because it succeeded in building public awareness about the problem of drug abuse and in promoting a positive lifestyle.
Explanation:I got it of edmentum
Answer:
$8.78
Explanation:
National advertising made dividend payment of $0.75 per share
The dividend is expected to grow at a constant rate of 6.50%
= 6.50/100
= 0.065
The company beta is 1.85
The required return on the market is 10.50%
The risk free rate is 4.50%
The first step is to calculate the rate of return using the CAMP model
R = Risk free rate+beta(market return-risk free rate)
= 4.50%+1.85(10.50%-4.50%)
= 4.50%+1.85×6%
= 4.50%+11.1
= 15.6
Required rate of return= 15.6
Therefore the current stock price can be calculated as follows
Po= Do(1+g)/(r-g)
Where Do= 0.75, g= 0.065, r= 15.6
Po= 0.75(1+0.065)/(0.156-0.065)
Po= 0.75(1.065)/0.091
Po= 0.7987/0.091
Po= $8.78
Hence the company current stock price is $8.78
Answer: less, less
Explanation: considering the relationship that exist between the price level and the quantity of money that people demand. The lower the price level, the less money the typical transaction requires, and the less money people will wish to hold in the form of currency or demand deposits.
Answer:
The computations are shown below:
Explanation:
a. The computation of the economic order quantity is shown below:
= 229 units
The carrying cost is come from
= $2.40 × 20%
b. Time between placement of orders is
= Economic order quantity ÷Annual demand
= 229 ÷ 280
= 0.8179 years
So,
= 0.8179 × 365 days
= 298.53 days
We assume 365 days in a year
c. The average annual cost of ordering cost and carrying cost equals to
= Holding cost + ordering cost
= (Economic order quantity ÷ 2 × Holding cost) + (Annual demand ÷ Economic order quantity × ordering cost)
= (229 units ÷ 2 × $0.48) + (280 ÷ 229 units × $45)
= $54.96 + $55.02
= $109.98
d)
Now the reorder level is
= Demand × lead time + safety stock
where, Demand equal to
= Expected demand ÷ total number of weeks in a year
= 280 pounds ÷ 52 weeks
= 5.38461
So, the reorder point would be
= 5.38461 × 3 + $0
= 16.15 pounds
