Customer retention rate, customer satisfaction, and market share are all the examples of marketing performance.
What is meant by marketing performance?
- Marketing performance is the alignment between goals and objects of marketing team versus actual results. It is measured using metrics and Key Performance Indicators (KPIs), including return on investment, cost per sale, cost per lead, conversion rate, and customer lifetime value.
- The planning and execution of marketing activities are required to happen simultaneously and are under the label of marketing performance.
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Answer:
Using job costing, the 2018 budgeted manufacturing overhead rate is C. $6,00 per machine-hour
Explanation:
Manufacturing Overheads are absorbed in the production process at their Budgeted Rate multiplied by the Actual Activity during the period.
Budgeted Rate. = Total Budgeted Overhead Cost / Total Budgeted Activity
Total Budgeted Activity is the allocation base used to allocate the Overhead Cost. Franklin Manufacturing uses machine-hours as the only overhead cost-allocation base.
Thus the Budgeted Rate = $300,000/ 50,000
= $ 6.00 per machine hour
Answer:
Material Cost variance = Standard cost - Actual cost
= 3000*5 - 16192
= 1192 A
Material Rate Variance = (S.R. - A.R.)A.Q
= (5 - 5.06)3200
= 192 A
Material usage variance = (S.Q. - A.Q.)S.R
= (3000 - 3200)5
= 1000 A
Working Notes:
Actual Output = 1500 units
Standard qty of Material for Actual Output = 1500*2
= 3000 pounds
Actual qty. used = 3200 pounds
Actual rate/pound = $16192/3200
= $5.06
