Question

Supermarkets often offer great deals on milk or eggs to get customers into their stores, knowing that many customers will also purchase items that have higher markups for the store. These supermarkets are using a ________ pricing tactic.

Answer 1

Answer: Leader pricing strategy

Explanation:

 The leader pricing strategy is one of the type promotional pricing and the business strategy in which the various types of small company set the price of the products and the services at low cost so that they ca attract the consumers or customers.

• In this type of strategy the organization introducing the various type of brands at low and reasonable price.
• The leader pricing strategy is also known as the competitor based ricing strategy based on the requirement of the customers.

  According to the question, the supermarket is using the leader pricing tactic in the market for dealing with the customers.

Therefore, Leader pricing strategy is the correct answer.