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Firlakuza [10]
2 years ago
10

Under Armour wants to assess its brand equity more effectively and asks its marketing team to convince upper management why it i

s important to spend the money on measuring it. Which reason is the most convincing that the team should use?
Business
1 answer:
oee [108]2 years ago
3 0

Answer:

The correct answer is letter "A": Brand equity is strategically important and correlates directly to Under Armour's profitability.

Explanation:

Brand equity refers to the perception consumers have about a firm that affects its value. Brand equity could be positive or negative. It is an important element for companies aiming to settle in the market through marketing strategies that generate more profits by attracting more customers. Brand equity can be measured by <em>price, customer satisfaction, popularity, brand awareness </em>or <em>market share.</em>

<em />

<em>Thus, the marketing team of Under Armour could state that conducting a brand equity measurement is crucial because it is related to the firm's ability to generate profit.</em>

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Hi, you've asked an incomplete question. However, the missing question read;

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1. In this scenario it is evident that George avoids confrontation with Elaine. In fact, we are told that "[He] walks away..."

2. In this scenario, however, we notice a cooperative deposition between George and Elaine. He made this lear when he said, "...If you have a problem, please see me about it.”

3. Confrontation occurs in this scenario as we are told that "George... then confronts his boss demanding to know why he’s going to be fired. "

4.  By demanding "that Elaine tells him where she heard that" indicates confrontation. While Elaine's cracking a joke about how much the boss is late shows cooperation.

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