Question

Kraft foods brings together multiple people to discuss a certain topic in a group setting led by a moderator for initial testing of different marketing strategies for new and existing products. This is best described as _______.

Answer 1

Answer: Focus group

                             

Explanation: In simple words, it refers to a marketing strategy in which an organisation selects a small number of people from their target market to discuss about a topic on which the organisation needs some opinions or ideas.

This is a modern day business technique by which the producer can interpret the consumer perceptions directly and can change the product as per their wants and preferences.

The members in team selected are of different genders and race so that the perception of every side of community could be recorded.