In a print advertisement, items used to identify the sponsor of the ad, such as the company logo or USP, are referred to as Brand elements
Advertising Management :
Advertising management is a planned managerial process designed to oversee and control the various advertising activities involved in a program to communicate with a firm's target market and which is ultimately designed to influence the consumer's purchase decisions. Advertising is just one element in a company's promotional mix and as such, must be integrated with the overall marketing communications program.
What are brand elements ?
Brand elements mean those elements, features, or traits that differentiate a brand from others. As mentioned earlier, the core purpose of these brand elements is to develop uniqueness in a competitive market. These elements may include slogans, logo, taglines, brand name, packaging, etc.
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Answer:
The correct answer is option d.
Explanation:
In a perfectly competitive market, it is assumed that the buyers and sellers have perfect information and take their economic decisions accordingly. But in reality, buyers and sellers do not have perfect information.
Information comes at a cost, which can sometimes be high. The rational decisions of the consumers without full information can lead to irrational outcomes.
If the cost of gathering information is less than or equal to the benefit earned from the information, the consumers will gather information and make fully informed decisions.
But if the cost is higher than the benefits, the consumers will not gather information and make a less informed decision.
Answer:
Explanation:
1. Jasper Company
Income Statement
Sales (280000 x $12) $3360000
<u>Less: Cost of goods sold</u>
Add: Direct Material $180000
Add: Direct Labor $505000
Add: Manufacturing Overhead <u>$110000</u>
Cost of goods sold <u>($795000)</u>
Gross Profit $ 2565000
<u>Less: Expenses</u>
Selling expense $437000
Administrative expense <u>$854000</u>
Total expenses <u>($1291000)</u>
Net income <u> $1274000</u>
Percentage of sales for each line item
Sales = 100%
Cost of goods sold: 
x 100= 23.7%
Selling expense : 
x 100 = 13%
Administrative expense: 
x 100 = 25.4 %
2. According to the income statement in requirement 1, the manager can control cost by outsourcing the product if it is cheaper to get it from a third party in order to cut/control cost of goods sold.
Manager can also try controlling the administrative expenses as they are taking a bigger proportion than any other cost/ expense.
Answer: See on how dependent on advertising a publication is.
Explanation:
If you’re a sole proprietorship or general partnership, you’ll need to file a DBA if you want your company to operate under a name that’s not your full, legal name, or your partner’s name. That’s because sole props and GPs are unincorporated, and they don’t need to file entity formation papers, and a business entity name, with the state. (Though they do still need to acquire the necessary business licenses and permits.)
So, they and their business are one in the same entity—which means they and their business have the same name, too—unless they file a DBA.
I hope it helped you!
