Question

Harry leads the international marketing department of a smartphone manufacturer, Myfone. Myfone has recently decided to expand its presence in Brazil. As part of the marketing research effort, Harry has decided to use data on competitors provided by independent market research agencies located in Brazil. Which of the following problems is Harry likely to face?
Question options:

Defining the research problem.

Communicating the results.

Availability of data.

Storage of data.

Relevance of data.

Answer 1

Answer:

Availability of data.

Explanation:

The term “data availability” refers to the ability to ensure that required data is always accessible when and where needed within an organization's IT infrastructure, even when disruptions occur.