Question

Researchers for Frito-Lay discovered that matte beige bags of potato chips picturing potatoes and other healthy ingredients in the snack do not trigger activity in the anterior cingulate cortex, an area of the brain associated with feelings of guilt, as much as shiny bags with pictures of chips. Frito-Lay then switched out of shiny packaging in the United States shortly thereafter. This is an example of using:________.

Answer 1

Answer: Neuro marketing methods

Explanation: Neuro marketing method makes use of neuro science in application of strategies for marketing of a product. Neuro marketing methods uses the direct use of Brain activities to measure a client response to a particular product.

Some of this techniques are:

1.sensory marketing

2. Eyes tracking

3.EEG and functional MRI

4.Psychological methods and mind tricks

5.Facial coding and smile

Neuro marketing is basically about understand your clients mind.

Answer 2

Answer:

Neuromarketing

Explanation:

Neuromarketing can be define as a brain research which is use to known how marketing and advertising has had impact on the consumers.

The brain research is an important tool in market research because it helps to study the consumer cognitive and their affective respond to the market stimuli.

In some cases Magnetic Resonance Imaging (fMRI) are use to study the brain's responses to the marketing stimuli.

According to the researchers for Frito-Lay it is an example of NEUROMARKETING