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uranmaximum [27]
3 years ago
15

Markets may be segmented in different ways. When potential buyers are grouped by activities and actions, the approach is known a

s _________.
Social Studies
1 answer:
Klio2033 [76]3 years ago
7 0

Answer:

behavioral segmentation

Explanation:

Behavioral segmentation or behavioral  by purchasing habits allows identifying and quantifying groups of individuals (or companies) that exhibit a homogeneous purchasing behavior, with respect to the products / services that make up the company's portfolio, among individuals belonging to the same group and disparate between individuals of different groups.

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