Markets may be segmented in different ways. When potential buyers are grouped by activities and actions, the approach is known a

Question

uranmaximum [27]

2 years ago

15

Markets may be segmented in different ways. When potential buyers are grouped by activities and actions, the approach is known a

s _________.

Social Studies

1 answer:

Klio2033 [76] · Answer 1 · 2022-04-23T00:15:56+03:00

Answer:

behavioral segmentation

Explanation:

Behavioral segmentation or behavioral by purchasing habits allows identifying and quantifying groups of individuals (or companies) that exhibit a homogeneous purchasing behavior, with respect to the products / services that make up the company's portfolio, among individuals belonging to the same group and disparate between individuals of different groups.