The capitalism that tends to include the policies inclined towards social welfare is known or referred as Welfare Capitalism. It is also known to be practiced by several businesses and organization that are further involved in contingent upon welfare services to the workers. Under the industrial paternalism, Welfare capitalism was mostly concentrated on the industries which employed the skilled labor.
I think it would be communication. As said before, they contacted one family about the schools. To get even more information contacting others would be even better.