Answer:
correct answer is Strategic allies
Explanation:
Strategic allies is a arrangement between 2 or more than 2 organization for undertaking mutual beneficial projects even both retain their independence.
as they have less complex than a joint venture
and for improving their product and development competitor in the market , they can enter into a strategic alliance
so as that both organizations can work on common coal with benefit
so correct answer is Strategic allies
Answer: Desire
Explanation: AIDA model is widely used in marketing and advertising to describe the steps or stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision
AIDA is an acronym for Attention, Interest, Desire and Action. It is a model that assist to explain how an advertisement or marketing communications message engages and involves consumers in brand choice
It is one of the long standing model used in advertising and it is also known as hierarchy of effects model.