Question

When Karsh & Hagan Advertising Agency uses information found in Nielsen Television Index Ranking Report published by the Nielsen Company to plan television advertising schedules for its clients, it is relying on __________ data.
a. neuromarketing
b. external primary
c. internal secondary
d. observational
e. external secondary

Answer 1

Answer:

E

Explanation:

Internal secondary data is found inside a organization, while external secondary data is information collected and sotred by some person or organization outside the organization.   A index raking report is made by some person outside the organization itself, and makes a report to be more objective.