Question

Many companies are implementing the concept of ________, which synthesizes and coordinates the company's many communication channels to deliver a clear, consistent, and compelling message about the organization and its brands. A. vertical diversification B. nonpersonal communication channels C. integrated marketing communications D. pull strategy E. buzz marketing

Answer 1

Answer:

integrated marketing communications

Explanation:

integrated marketing communications involves the use ofmany different channels by businesses to deliver a clear and consistent message.

All marketing tools, approaches and resources are used to maximise impact on the mind of the consumer, while focusing on reducing cost.

Right major tools of intergrated marketing communication are advertising, sales promotion, personal selling, public relations, direct marketing, events and experiences, social media marketing, and mobile marketing.