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Alla [95]
3 years ago
6

Cullen and MacNeil's is a printing press. It currently faces a threat from the electronic media. The company primarily views its

elf as a printing company instead of a company that delivers the benefits that the consumers want. In the given scenario, Cullen and MacNeil's outlook is an example of _____.
Business
1 answer:
Elenna [48]3 years ago
7 0

Answer:

Marketing myopia

Explanation:

Marketing myopia is a term that describes a situation in which a business or company is more focused on the products it offers rather than the customers. This term was coined by Theodore Levitt. Cullen and MacNeil’s can be said to be suffering from marketing myopia as the company’s program doesn’t take account of the changing lifestyle of the customers which tends to align towards electronic media, and as such would only be assuming there are no competitive substitutes for whatever products they are offering. We can say the company does not have the interest of customers at heart.

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Sonya showed the office manager at Arunden Solutions how he could pay for the new copier she was selling by bringing more of Aru
kipiarov [429]

Answer: Cost-Benefit Analysis

Explanation:

  • The cost-benefit analysis is one of the process in which the company or an organizations are basically analyzing the decisions, projects, weakness and also the strengths for the purpose of determining the best way for achieving the various types of benefits and cost in the system.  
  • The importance of the cost benefit analysis to that it helps in providing the various types of opportunities in the form of investing in the advertising campaign of the product.      

According to the given question, Sonya is using the Cost benefit analysis fr the purpose of quantifying the given solution based of the basis of given situation.  

 Therefore, Cost-benefit analysis is the correct answer.

5 0
3 years ago
When you take out a mortgage your home becomes the collateral. true or false
Y_Kistochka [10]

Answer:

True

Explanation:

A mortgage loan is done to purchase or create real state or by existing property owners to raise funds for any purpose, in both cases, while putting a lien on the property being mortgaged.

The collateral will be the property, because is the item pledged to guarantee the repayment of a loan.

Foreclosure or repossession:

The act upon which the lender will take possession and sell the property to pay off the loan in the event the borrower fails to perform the payment in terms.

6 0
2 years ago
Which technique of advertising shows that multiple consumers use a product to build consumer trust in the product? indirect ad b
mixas84 [53]
The indirect advertising does not directly advertise the product. Sponsorship is example of indirect ad.
The goal of the bandwagon ad is <span> to convince individual consumers that a product is worth purchasing.
Endorsement uses famous person for the advertisement of the product.
Promotional ad </span><span>includes special offers, cents off coupons, temporary price reductions ...
Endorsement is the technique </span><span>of advertising that shows that multiple consumers use a product to build consumer trust in the product.</span>
5 0
2 years ago
Read 2 more answers
An employee observes an outside individual putting some computer disks in her purse. the employee does not report this security
nikklg [1K]
They should've put in <span>security incident procedures.</span>
8 0
3 years ago
You want to be a venture capitalist (you have a lot of money to invest in other business that needed money) and recently identif
vfiekz [6]

Answer:

Invest money yourself and start a small venture capital company.

Explanation:

Venture capital is business financing strategy for startups which require high investments but also have high risk. The returns for such business is also high due to the risk exposure. These business have potential to grow beyond expectations. The investments is made by a person in the company to give it rise because of its long term growth potential. The solar power generation have trend that is gaining significance so investing in such a business is intelligent move.

6 0
2 years ago
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