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Alla [95]
4 years ago
6

Cullen and MacNeil's is a printing press. It currently faces a threat from the electronic media. The company primarily views its

elf as a printing company instead of a company that delivers the benefits that the consumers want. In the given scenario, Cullen and MacNeil's outlook is an example of _____.
Business
1 answer:
Elenna [48]4 years ago
7 0

Answer:

Marketing myopia

Explanation:

Marketing myopia is a term that describes a situation in which a business or company is more focused on the products it offers rather than the customers. This term was coined by Theodore Levitt. Cullen and MacNeil’s can be said to be suffering from marketing myopia as the company’s program doesn’t take account of the changing lifestyle of the customers which tends to align towards electronic media, and as such would only be assuming there are no competitive substitutes for whatever products they are offering. We can say the company does not have the interest of customers at heart.

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On January 2, 2020, Pronghorn Company sells production equipment to Fargo Inc. for $52,000. Pronghorn includes a 2-year assuranc
Yanka [14]

Answer:

January 2, 2020

Dr Cash $52,000

Cr Sales Revenue $52,000

December 31, 2020

Dr Warranty expense $890

Cr Cash $890

December 31, 2020

Dr Warranty expense$640

Cr Warranty Liabiltiy $640

Explanation:

Preparation of the journal entry to record this transaction on January 2, 2020, and on December 31, 2020.

January 2, 2020

Dr Cash $52,000

Cr Sales Revenue $52,000

December 31, 2020

Dr Warranty expense $890

Cr Cash $890

December 31, 2020

Dr Warranty expense$640

Cr Warranty Liabiltiy $640

6 0
3 years ago
When managers organize divisions according to the types of customer to whom they market their products, they are focusing on a p
mezya [45]
When managers organize divisions according to the types of customer to whom they market their products, they are focusing<span> on the product structure: market structure.
</span>The market structure is an organizational structure in which each kind of customer is served by a self-contained structure.
6 0
3 years ago
On January 1, 2018, Moore, a fast-food company, had a balance in its Cash account of $54,000. During the 2018 accounting period,
7nadin3 [17]

Answer:

Net cash flow as at the year end=          $22,100

Explanation:

The statement of cash flows for Moore shall be calculated as follows:

Cash balance as at January 1, 2018=     $54,000

Cash inflow from operating activities=  $35,600

Cash outflow from investing activities= ($43,000)

Cash outflow from financing activities= ($24,500)

Net cash flow as at the year end=          $22,100

4 0
3 years ago
Refer to the following selected financial information from Shakley's Incorporated. Compute the company's profit margin for Year
nekit [7.7K]

Answer:

Profit margin = 9.74%

Explanation:

We know,

Profit Margin = (Net income after tax/Net sales) x 100

Profit margin is a profitability ratio that measures the company's overall performance. It also show how company performs financially.

Given,

Year 2,

Net Sales = $484,000

Net income after tax = $47,150

Therefore,

Profit Margin = \frac{47,150}{484,000}

Profit Margin = 9.74%

Hence, company is performing financially well.

4 0
3 years ago
Omega Company would have applied $31,500 of fixed manufacturing overhead if capacity usage had equaled the master budget. Given
pochemuha

Answer and Explanation:

The journal entry to close the manufacturing overhead account is shown below:

Given that

There is applied overhead of $31,500

And, the budgeted overhead is

= 2,000 × $15

= $30,000

As we can see that the budgeted overhead would be lower than the applied overhead so this is an under applied overhead

Cost of goods sold Dr $1,500 ($31,500 - $30,000)

         To factory overhead $1,500

(Being the closing of overhead is recorded)

4 0
3 years ago
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