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Alla [95]
3 years ago
6

Cullen and MacNeil's is a printing press. It currently faces a threat from the electronic media. The company primarily views its

elf as a printing company instead of a company that delivers the benefits that the consumers want. In the given scenario, Cullen and MacNeil's outlook is an example of _____.
Business
1 answer:
Elenna [48]3 years ago
7 0

Answer:

Marketing myopia

Explanation:

Marketing myopia is a term that describes a situation in which a business or company is more focused on the products it offers rather than the customers. This term was coined by Theodore Levitt. Cullen and MacNeil’s can be said to be suffering from marketing myopia as the company’s program doesn’t take account of the changing lifestyle of the customers which tends to align towards electronic media, and as such would only be assuming there are no competitive substitutes for whatever products they are offering. We can say the company does not have the interest of customers at heart.

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An important application of regression analysis in accounting is in the estimation of cost. By collecting data on volume and cos
gulaghasi [49]

Answer:

(1) \text{Total Cost}=1246.67+7.60\ \text{Volume}

(2) The variable cost per unit produced is $7.60.

(3) The coefficient of determination is 0.96 or 96%.

(4) The estimated total cost is $5,046.67.

Explanation:

A regression analysis for the provided data is performed on Microsoft Excel.

The output is attached below.

(1)

The estimated regression equation that could be used to predict the total cost for a given production volume is:

\text{Total Cost}=1246.67+7.60\ \text{Volume}

(2)

The variable cost per unit produced is given by the slope of the line.

The slope of a regression line represent the value of the dependent variable for one unit of the independent variable.

So, the variable cost per unit produced is $7.60.

(3)

Consider the regression output attached.

The coefficient of determination is 0.96 or 96%.

This implies that the percentage of the variation in total cost that can be explained by production volume is 96%.

(4)

For Volume = 500 units predict the total cost as follows:

\text{Total Cost}=1246.67+7.60\ \text{Volume}

                 =1246.67+(7.60\times 500)\\\\=1246.67+3800\\\\=5046.67

Thus, the estimated total cost is $5,046.67.

4 0
3 years ago
You are product manager for a company that manufactures copy machines for offices. Therefore, you will most likely
mario62 [17]

Answer:

The correct answer is d. use both personal selling and advertising.

Explanation:

Advertising and personal sales are very related business processes that constitute the volume of a company's activity in marketing and promotion. Advertising and personal sales are methods used by companies to convey the benefits of their brand, product and services to the market. However, they are different views of marketing.

3 0
3 years ago
At the beginning of the year, the Dallas Company had the following accounts on its books: Accounts Receivable $264,000 Debit All
lukranit [14]

Answer:

<u>Explanation:</u>

Requirement :

Date Account title and Explanation      Debit                      Credit

Dec.31   Accounts receivable                $2,346,000  

           Sales revenue                                                $2,346,000

[To record credit sales for the year]      

Dec.31 Cash                                    $2,350,000  

          Accounts receivable                                    $2,350,000

[To record collections on account for the year]      

Feb.17 Allowance for doubtful account    $7,500  

           Accounts receivable-R.St. John               $7,500

[To write off R. St. John's account]      

May 28 Allowance for doubtful account   $4,800  

          Accounts receivable-G. Herberger               $4,800

[To write off G. Herberger's account]      

Oct 13 Accounts receivable-G. Herberger $1,200  

            Allowance for doubtful account                 $1,200

[To reinstate G. Herberger's account for partil recovery]      

Oct 13 Cash                                                  $1,200  

              Accounts receivable-G. Herberger           $1,200

[To record collection from G. Herberger]      

Dec 15 Allowance for doubtful account $5,000  

                Accounts receivable-R. Clancy                 $5,000

[To write-off R. Clancy's account]      

Dec 31 Bad debt expense [$2,346,000 x 0.8%] $18,768  

                Allowance for doubtful account                  $18,768

[To record allowance for doubtful accounts]  

<u>Requirement b: </u>

Accounts Receivable $242,700

Less: Allowance for Doubtful accounts $19,168

Accounts receivable net $223,532

<u>Calculations: </u>

T-Accounts

Accounts receivable              Allowance for doubtful account

$264,000 Beg.                                    $16,500 Beg.

$2,346,000          $2,350,000  $7,500             $1,200

$1,200                       $7,500      $4,800                 $18,768

                               $4,800  $5,000  

                                $1,200    

                                 $5,000    

                                   $242,700 End.                 $19,168 End.

4 0
3 years ago
The Procter &amp; Gamble (P&amp;G) Company produces bar soap, disposable diapers, deodorants, laundry detergents, cookies, cake
Airida [17]

Answer:

Product Mix

Explanation:

Product Mix is defined as the combination of products produced to increase the market share of the company and ultimately the profits for a company. The Procter and Gamble (P&G) Company produces many different products including deodorants, cookies, shampoo, cake mix, disposable diapers, laundry detergents, bar soaps and many other types of products to increase the market share of the company.

3 0
3 years ago
Read 2 more answers
If a bookstore manager prices a book higher than the equilibrium price, then _____. A. the market price of the book will become
oksano4ka [1.4K]

D. There will be an excess supply of these books.

4 0
3 years ago
Read 2 more answers
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