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Alla [95]
4 years ago
6

Cullen and MacNeil's is a printing press. It currently faces a threat from the electronic media. The company primarily views its

elf as a printing company instead of a company that delivers the benefits that the consumers want. In the given scenario, Cullen and MacNeil's outlook is an example of _____.
Business
1 answer:
Elenna [48]4 years ago
7 0

Answer:

Marketing myopia

Explanation:

Marketing myopia is a term that describes a situation in which a business or company is more focused on the products it offers rather than the customers. This term was coined by Theodore Levitt. Cullen and MacNeil’s can be said to be suffering from marketing myopia as the company’s program doesn’t take account of the changing lifestyle of the customers which tends to align towards electronic media, and as such would only be assuming there are no competitive substitutes for whatever products they are offering. We can say the company does not have the interest of customers at heart.

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Owens Corning has total assets of $800,000, long-term debt of $240,000, stockholders' equity of $350,000, and current liabilitie
Artyom0805 [142]

Answer:

$50,800

Explanation:

Increase in assets = Current Assets * Percentage change in sales = $800,000 * 20% = $160,000

Increase in current liabilities = Current liabilities * Percentage change in sales = $210,000 * 20% = $42,000

Increase in retaned earning = Increased sales*Profit Margin*Retention ratio = $1,000,000*120%*8%*(1-0.30) = $67,200

External financing need = Increase in Assets - Increase in liabilities - Increase in retained earning

External financing need = $160,000 - $42,000 - $67,200

External financing need = $50,800

5 0
3 years ago
The following are the stages of both consumer and organization purchase decisions. Place each stage in the most typical order of
777dan777 [17]

Answer:

Problem Recognition.

Information Search.

Evaluation of Alternatives.

Purchase Decision.

Purchase.

Post-Purchase Evaluation

Explanation:

1. Problem Recognition: This relates to the existence and realization of the  <u>need gap</u> between what they have and what they want.

2. Information Search: This is the next stage where the consumer begins to search for how to close the need gap.

3. Evaluation of Alternatives: After searching for  available information on potential way(s) to meet the existing need, the product of the search could reveal numerous alternatives from which a choice will be made after thorough evaluation

Purchase Decision: This is the point where the choice is made from the available alternatives to buy one or not to buy any at all.

Purchase: After the decision, the purchase is made

Post-Purchase Evaluation: After a purchase decision, it is imperative that the customer gives feedback on whether or not they are satisfied with the decision that was made or not, to buy the product.

3 0
3 years ago
When coded in a WHERE clause, which search condition will return invoices when payment_date isn’t null and invoice_total is grea
tia_tia [17]

<u>Answer:</u>

Option d is the correct answer, i.e; payment_date IS NOT NULL AND invoice_total >= 500

<u>Explanation:</u>

When coded in a WHERE clause, which search condition will return invoices when payment date isn’t null and invoice total is greater than or equal to $500 then payment_date IS NOT NULL AND invoice_total >= 500 and the remaining options are wrong.

Therefore, the Option with, i.e; payment_date IS NOT NULL AND invoice_total >= 500 is the correct answer.

4 0
3 years ago
Assume that you are the president of Highlight Construction Company. At the end of the first year (December 31, 2014) of operati
yaroslaw [1]

Answer:

   The answer is given below;                                                                      

Explanation:

   Highlight Construction Company  

   Summarized Income Statement

   For the year December 31, 2014

                                                                     Amount in $

Sales Revenue                                        117,000

Expenses                                                  (86,200)

Net Income before taxes                          30,800

Income Tax Expense (30,800*30%)          (9,240)

Net Income                                                  <u>21,560</u>

As per requirement of the question, only summarized income statement is prepared.

                                                                                                                                                         

5 0
4 years ago
A proposed new investment has projected sales of $850,000. Variable costs are 60 percent of sales, and fixed costs are $174,000;
777dan777 [17]

Answer:

  • <u>63,700</u>

Explanation:

Sales:                                                 850,000

Variable Cost: (850,000*60%) =      <u>510,000</u>

Contribution Margin = 850k-510k= <em>340,000</em>

Fixed cost =                                       174,000

Depreciation =                                    <u>75,000</u>

Earnings Before Taxes =                    <em>91,000</em>

Taxes (30%) =                                    <u>  (27,300)</u>

<h3>Net Income                                 <u>63,700</u></h3>

3 0
3 years ago
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