Question

The High Towers Center is a 300-room hotel that was built ten years ago for a total project cost of $24,000,000. The market value of the facility is now estimated at $42,000,000, and the general manager estimates that the level of guest service is worth at least $5,000 per room per year. A close competitor of the hotel charges $110 per night per room. According to the $1 per $1,000 approach to pricing rooms, what should the price of a room night be at the High Towers Center?

Answer 1

Answer:

$80

Explanation:

The computation of the price of a room night is given below:-

Investment made = $24,000,000

Return required at $1 per 1,000 = $24,000

Number of rooms = 300

Price of Room rent =  Return ÷ Number of rooms

= $24,000 ÷ 300

= $80

Therefore for computing the room price of room rent we simply divide the number of rooms by return required.