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Akimi4 [234]
3 years ago
11

Describe the types of stereotyping that can occur in sales/marketing analysis. What preventative steps can a business take to pr

event automatic marketing promotions based on analytics?
Business
1 answer:
olganol [36]3 years ago
6 0

Explanation:

The stereotyping is the phenomenon, fixed and subjective, which people analyze sales and marketing. Race stereotyping is the first type of stereotyping. In a subjective view that is partly typical, it helps an observer interpret the particular race or races. This causes them to reduce their visibility and paying capacity and preferences as a target audience. This offers imprecision in the study of revenue & marketing.

The second stereotypes is the gender discrimination in which men and women are treated differently, even if they seem to be the same as in the target audience. Women are treated as caretakers, weak or weak, while men are treated as strong, leaders or men. Nonetheless, a stereotyping method may handle the analysis accordingly and the final conclusion may not be obtained.

The third type of stereotype is stereotyping of childhood. The children must be centred too much and consumer research represents a prejudicial attitude.

Following preventive steps can be taken to prevent automatic marketing promotions:

1.   Establish a link between empirical data and marketing objectives. Marketing should not rely on analytical data without positive linkage and return.

2.  Choose appropriate analytical metrics that properly reflect the value that the company is prepared to create. This makes the company realize the way in which promotion takes place.

3.  Check analytical data regularly and make changes to brand campaigns

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From past experience, the company has learned that 25% of a month’s sales are collected in the month of sale, another 60% are co
iragen [17]

Part of the Question:

Silver Company makes a product that is very popular as a Mother’s Day gift. Thus, peak sales occur in May of each year, as shown in the company’s sales budget for the second quarter given below:

                                                     April       May        June           Total

Budgeted sales (all on account) $310,000 $510,000 $160,000 $980,00

Answer:

1. A Schedule of Expected Cash Collections from Sales:

                                            April          May        June           Total for the

                                                                                                Quarter

25% sales month           $77,500    $127,500   $40,000     $245,000

60% 2nd month            222,000      186,000   306,000         714,000

15%  3rd month                51,000       55,500      46,500        153,000

Total cash collections $350,500  $369,000 $392,500     $1,112,000

2. Accounts Receivable balance on June 30th:

Total beginning balance      $328,500

Total quarter sales               $980,000

Total due from customers $1,308,500

Cash receipts for quarter    $1,112,000

Balance on June 30th          $196,500

Explanation:

a) Data and Calculations:

               Feb.         Mar.            April          May          June       Total for the

                                                                                                       Quarter

Sales   $340,000  $370,000 $310,000 $510,000  $160,000  $980,00

Cash:

25% sales month                    $77,500   $127,500   $40,000  $245,000

60% 2nd month     204,000  222,000     186,000   306,000     714,000

15%  3rd month                          51,000      55,500     46,500     153,000

Total cash collections          $350,500  $369,000 $392,500 $1,112,000

b) Account Receivable balance

April 1, Beginning balance       $51,000 from February

April 1, Beginning balance    $277,500 from March

Total beginning balance       $328,500

Total quarter sales                $980,000

Total due from customers $1,308,500

Cash receipts for quarter    $1,112,000

Balance on June 30th          $196,500

c)  The accounts receivable balance is the difference between the beginning balance of $328,500, the sales on account for the quarter of $1,308,500, and the cash receipts from customers for the quarter of $1,112,000.  This gives a balance of $196,500, which represents 75% of June sales of $120,000 and 15% of May Sales of $76,500.

4 0
3 years ago
Explain how a shift in the sales mix could result in both a higher break-even point and a lower net income.
zavuch27 [327]

A shift in the sales mix could result in both a higher break-even point and a lower net income.

The relative proportions in which a company's products are sold are referred to as the sales mix.

If the sales mix shifted from high contribution margin products to low contribution margin products, the break-even point would rise and net operating income would fall.

Such a shift would cause the company's average CM ratio to fall, resulting in less total contribution margin for a given amount of sales.

As a result, net operating income would fall.

The break-even point would be higher with a lower contribution margin ratio because more sales would be required to cover the same amount of fixed costs.

Hence, a shift in the sales mix could result in both a higher break-even point and a lower net income.

Learn more about break-even point:

brainly.com/question/18123993

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3 0
2 years ago
What can cause the market supply curve for wireless ear buds to shift leftward (a decrease in supply)?
Nostrana [21]

An increase in the price of the plastic used to make the wireless earbuds can make the supply curve to shift left.

<h3>What is the supply curve?</h3>

This is the curve that is used to tell us of the amount of goods that the producers would be able to make available for the market at a given price.

This is shown in the fact that the increase in the raw materials for production may cause the production to fall. Hence the produces would have less to supply for the market. Therefore, an increase in the price of the plastic used to make the wireless earbuds can make the supply curve to shift left.

Read more on market supply curve here: brainly.com/question/26430220

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4 0
1 year ago
1) Prepare an ending 2015 Income Statement and Balance Sheet from the following information: Sales $800,000; Cost of Goods Sold
anygoal [31]

Answer:

Ending retained earning for 2015 = $345,000

Total Assets = $645,000 

Shareholder's equity = $445,000

Total liabilities = $200,000

Explanation:

a. Income Statement for the year ended 2015

<u>Details                                                                        $       </u>

Sales                                                                      800,000

Cost of Goods Sold                                              <u>300,000</u>

Gross profit                                                           500,000

Advertising Expense                                               (1,000)

Administrative Expenses                                      (35,000)

Depreciation Expense                                          (40,000)

Rent Expense                                                         <u> (5,000) </u>

Operating income                                                 419,000

Interest Expense                                                 <u>  (24,000) </u>

Income before tax                                                395,000

Taxation (40% * $395,000)                                <u> (158,000) </u>

Net income                                                            237,000

Dividend paid                                                       <u> (137,000) </u>

Retained earning for the year                              100,000

Beginning retained earning                                <u> 245,000 </u>

Ending retained earning                                     <u> 345,000  </u>

a. Balance sheet as at the year ended 2015

<u>Details                                                $                     $         </u>

Assets:

Beginning Net Fixed Assets     600,000

Depreciation                               <u> 40,000</u>

Ending Net Fixed Assets                                     560,000

Current Assets:

Cash                                                                        20,000

Accounts Receivables                                           20,000

Inventory                                                               <u>  45,000</u>

Total Assets                                                          <u>645,000</u>

Shareholder's Fund:

Common Stock                                                     100,000

Ending retained earning                                     <u> 345,000</u>

Shareholder's equity                                            445,000

Bonds Outstanding                 160,000

Accounts Payable                    20,000

Accruals                                   <u> 20,000 </u>

Total liabilities                                                       <u>200,000</u>

Total equities and Liabilities                              <u> 645,000</u>

8 0
3 years ago
A Virginia county is considering whether to pay $50,000 per year to lease a prisoner transfer facility in a prime location near
Mice21 [21]

Answer:C. $50,000

Total revenue would be $300,000. Total cost would be $250,000 (fixed = $50,000; variable = $200,000).

Explanation:

4 0
3 years ago
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