Question

Describe the types of stereotyping that can occur in sales/marketing analysis. What preventative steps can a business take to prevent automatic marketing promotions based on analytics?

Answer 1

Explanation:

The stereotyping is the phenomenon, fixed and subjective, which people analyze sales and marketing. Race stereotyping is the first type of stereotyping. In a subjective view that is partly typical, it helps an observer interpret the particular race or races. This causes them to reduce their visibility and paying capacity and preferences as a target audience. This offers imprecision in the study of revenue & marketing.

The second stereotypes is the gender discrimination in which men and women are treated differently, even if they seem to be the same as in the target audience. Women are treated as caretakers, weak or weak, while men are treated as strong, leaders or men. Nonetheless, a stereotyping method may handle the analysis accordingly and the final conclusion may not be obtained.

The third type of stereotype is stereotyping of childhood. The children must be centred too much and consumer research represents a prejudicial attitude.

Following preventive steps can be taken to prevent automatic marketing promotions:

1.   Establish a link between empirical data and marketing objectives. Marketing should not rely on analytical data without positive linkage and return.

2.  Choose appropriate analytical metrics that properly reflect the value that the company is prepared to create. This makes the company realize the way in which promotion takes place.

3.  Check analytical data regularly and make changes to brand campaigns