I'm almost positive it is b marketing intelligence... but don't quote me on it.
Answer:
Bonita’s break-even point in units for 2020 is 812.50 units.
Explanation:
Break-even point in units refers to the number of units of commodity that must sold by a company in order for its cost to be equal to revenue and therefore make no profit but also no loss. This can be determined for Bonita Industries as follows:
Selling price in 2020 = Selling price in 2019 * (100% - Percentage cut in selling price) = $1,000 * (100% - 40%) = $1,000 * 96% = $960
Variable expenses = $700
Fixed expenses = $780,000
Contribution per unit = Selling price in 2020 - Variable expenses = $960 - $700 = $260
Bonita’s break-even point in units for 2020 = Fixed expenses / Contribution per unit = $780,000 / $960 = 812.50 units
Therefore, Bonita’s break-even point in units for 2020 is 812.50 units.
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