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BlackZzzverrR [31]
4 years ago
9

Matias is developing a pricing strategy for his​ start-up company. Market research tells him that there is no elite segment and

the product that he sells offers little opportunity for differentiation. His marketing plan includes investments in advertising and promotion. Which pricing strategy is best suited for​ Matias's company?
Business
1 answer:
kipiarov [429]4 years ago
3 0

Answer:

Penetration Pricing Strategy

Explanation:

The reason is that the penetration strategy is used when the product that the company wants to offer to its customers has very little or no differentiation, which is the case here. It is also helpful in promoting the product as the product is sold at lower prices helps to attract potential customers to buy the product. So setting a penetration price is itself a promotion strategy as well.

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. Kathy plans to move to Maryland and take a job at McCormick as the Assistant Director of HR. She and her husband Stan plan to
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a. For a 30-year mortgage at 4.5% annual rate, we have:

Monthly required fixed loan payment = $2,026.74

Total monthly payment = $3,026.74

Total payments for 360 months = $1,089,626.85

b. For a 15 year mortgage at 4% annual rate, we have:

Monthly required fixed loan payment = $2,958.75

Total monthly payment = $3,958.75

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c. Kathy and Stan should choose a 15 year mortgage at 4% annual.

Explanation:

a. For a 30-year mortgage at 4.5% annual rate

The monthly required fixed loan payment can be calculated using the formula for calculating loan amortization as follows:

P = (A * (r * (1 + r)^n)) / (((1+r)^n) - 1) .................................... (1)

Where:

P = Monthly required fixed loan payment = ?

A = Loan amount = House budget – Down payment = $500,000 - $100,000 = $400,000

r = monthly interest rate = 4.5% / 12 = 0.045 / 12 = 0.00375

n = number of months = 30 * 12 = 360

Substituting all the figures into equation (1), we have:

P = ($400,000 * (0.00375 * (1 + 0.00375)^360)) / (((1 + 0.00375)^360) - 1) = $2,026.74

Therefore, we have:

Monthly required fixed loan payment = $2,026.74

Total monthly payment = Monthly required fixed loan payment + Property taxes and insurance = $2,026.74 + $1,000 = $3,026.74

Total payments for 360 months = Total monthly payment * 360 = $3,026.74 * 360 = $1,089,626.85

b. For a 15 year mortgage at 4% annual rate

The monthly required fixed loan payment can be calculated using the formula for calculating loan amortization as follows:

P = (A * (r * (1 + r)^n)) / (((1+r)^n) - 1) .................................... (1)

Where:

P = Monthly required fixed loan payment = ?

A = Loan amount = House budget – Down payment = $500,000 - $100,000 = $400,000

r = monthly interest rate = 4% / 12 = 0.04 / 12 = 0.00333333333333333

n = number of months = 15 * 12 = 180

Substituting all the figures into equation (1), we have:

P = ($400,000 * (0.00333333333333333 * (1 + 0.00333333333333333)^180)) / (((1 + 0.00333333333333333)^180) - 1) = $2,958.75

Therefore, we have:

Monthly required fixed loan payment = $2,958.75

Total monthly payment = Monthly required fixed loan payment + Property taxes and insurance = $ 2,958.75 + $1,000 = $3,958.75

Total payments for 180 months = Total monthly payment * 360 = $3,958.75 * 180 = $712,575.31

c. Recommendation

Since the total payment of $712,575.31 for a 15 year mortgage at 4% annual is lower than the total payments of $1,089,626.85 for a 30-year mortgage at 4.5% annual rate, Kathy and Stan should choose a 15 year mortgage at 4% annual.

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