Question

A marketing channel ____ (A) emphasises benefits of a product to consumers.(B) makes possible the flow of products and services from a producer, through intermediaries, to a buyer.(C) is the link between all suppliers providing raw materials to the manufacturer in order to create the final product.(D) is the specific form of transportation used to get the product from the manufacturer to the ultimate consumer.(E) is the form of message that will be most persuasive to customers.

Answer 1

Answer:

Correct statement is (B)

Explanation:

Marketing channel is the combination of all the people who are responsible for delivery or reach of the product from producer to the last consumer.

Thus, it is a chain from producer to wholesaler to retailer and then to consumer.

Marketing channel makes sure about the market present for the next level. That is for producers it provides wholesalers, for wholesalers it provides retailers and to retailers it provides consumers.

Thus, statement (B) is correct.