Question

Joshua is in the new marketing department of a midsized car accessories company. He is working on the first marketing plan the firm has ever used. He has defined the mission and objectives, and he just finished a situation analysis for the firm. The next step is to _______.

Answer 1

Answer: Identifying and also evaluating the opportunities by conducting positioning analysis, segmentation and targeting

Explanation:

  The position analysis, targeting and the segmentation are the process that helps in simplifying the market segmentation process.

The main purpose of using these process is evaluating the best segmentation stage in the business and it also provide profit in an organization.

According to the given question, Joshua is working in the marketing company and the next step after defining the main objective of the given task to the evaluating and also identifying the three given steps or process.

Therefore, The given answer is correct.