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Goshia [24]
3 years ago
14

Henri wants customers in his specialty tobacco store to feel at home, as if they were in their personal smoking den. He uses lig

hting, music, and soft chairs to create a "look and feel" that will get customers to relax and return. Henri is focusing on which aspect of the marketing mix?
A. promotional discounts.
B. mass media gimmicks
C. situational displays
D.atmospherics
E. category killers
Business
1 answer:
Levart [38]3 years ago
7 0

Answer:

The correct answer is the option D: Atmospherics.

Explanation:

<em>Atmospherics</em> is the name given, in the field of marketing, to the term that refers to the<em> strategy of designing commercial spaces</em> with the purpose of <em>creating attention</em>, <em>communication</em> and<em> affect </em>to the customer. In addition, this concept was created by Philip Kotler in 1973, who believed that the buyers respond to the total product which includes the services, the financing, the packaging, the advertising and more than just the tangible product. Therefore that when Henri wants his customers to feel at home by creating a space that suits with their normal expectations of a smoking place, then <u><em>he is trying to create attention, communication and affect through the concept of atmospherics</em></u>.

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Use the following to prepare the cash budget. What is the ending cash balance? Beginning cash balance $3,000; Cash receipts $50,
aleksley [76]

Answer:

 Ending cash balance = $13,000

Explanation:

<em>A cash budget is statement that shows the estimated cash receipts and the estimated cash payments for a forth coming accounting period. In addition, it provides information about the expected cash balance for the period to which it relates.</em>

With help of a cash budget, a business can plan ahead for  the usage of its surplus funds and how to finance its deficit cash position

Ending cash balance = Beginning cash balance + cash receipts - cash payment

             = 3,000 + 50,000 - 40,000

 Ending cash balance = $13,000

7 0
3 years ago
On March 13, a company writes off a customer's account of $3,500. On June 3, the customer unexpectedly pays the $3,500 balance.
Yuri [45]

Answer and Explanation:

The journal entries are shown below:

1. Allowance for doubtful Accounts Dr      $3,500

            To Accounts receivable         $3,500

(Being the allowance for doubtful account is recorded)

2. Accounts receivable Dr $3,500

           To Allowance for doubtful Accounts $3,500

(Being the written off amount is recorded)

3. Cash Dr $3,500

        To Account receivable $3,500

(Being the cash collection is recorded)

Only these 3 entries are required

5 0
4 years ago
Al files for bankruptcy. Al has been making loan payments to his company's credit union through payroll deductions. After being
kramer

Answer:

A. Is in violation of the bankruptcy code.

7 0
3 years ago
​Vipsana's Gyros House sells gyros. The cost of ingredients​ (pita, meat,​ spices, etc.) to make a gyro is​ $2.00. Vipsana pays
andrezito [222]

Answer:

The average fixed cost is $2.4.

Explanation:

Vipsana's Gyros House sells gyros.

The cost of ingredients​ to make a gyro is​ $2.00.  

Vipsana pays her employees​ $60 per day.  

She also incurs a fixed cost of​ $120 per day.

The cost incurred on ingredients and workers is a variable cost.  

The total fixed is thus $120.  

The average fixed cost for 50 gyros

= \frac{TFC}{Q}

= \frac{120}{50}

= $2.4

5 0
3 years ago
Last semester, Brita bought her textbooks over the Internet and saved a considerable amount of money. Classes start in a few day
Dmitriy789 [7]

Last semester, Brita bought her textbooks over the Internet and saved a considerable amount of money. Classes start in a few days, and she needs to decide right away how and where to purchase her books. Brita will most likely engage in "limited problem solving" process.

<h3>What is limited problem solving process?</h3>

Limited issue solving is another sort of consumer problem-solving that consumers employ when they need information about unknown brands in well-known product categories or when they make sporadic purchases of goods; it takes a fair amount of time for information collecting and consideration.

The characteristics of limit solving process are-

  • Limited issue solving is employed when consumers seek information about a new brand within a well-known product category or when they occasionally purchase products.
  • When buying a new, expensive, or infrequently purchased goods, consumers engage in lengthy problem solving.
  • Possibly when you need to find out information about an unusual brand in a well-known product area, takes a fair amount of time to gather information.
  • Clothing is one example where it is known the product class but not the brand.

Therefore, in the given case- Brita lacks the time to thoroughly consider all of his alternatives. Additionally, he will likely follow suit this time around given his recent success purchasing books online (unless he waited too long and cannot receive his books in time).

To know more about steps in the problem solving process, here

brainly.com/question/10708306

#SPJ4

6 0
2 years ago
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