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Goshia [24]
3 years ago
14

Henri wants customers in his specialty tobacco store to feel at home, as if they were in their personal smoking den. He uses lig

hting, music, and soft chairs to create a "look and feel" that will get customers to relax and return. Henri is focusing on which aspect of the marketing mix?
A. promotional discounts.
B. mass media gimmicks
C. situational displays
D.atmospherics
E. category killers
Business
1 answer:
Levart [38]3 years ago
7 0

Answer:

The correct answer is the option D: Atmospherics.

Explanation:

<em>Atmospherics</em> is the name given, in the field of marketing, to the term that refers to the<em> strategy of designing commercial spaces</em> with the purpose of <em>creating attention</em>, <em>communication</em> and<em> affect </em>to the customer. In addition, this concept was created by Philip Kotler in 1973, who believed that the buyers respond to the total product which includes the services, the financing, the packaging, the advertising and more than just the tangible product. Therefore that when Henri wants his customers to feel at home by creating a space that suits with their normal expectations of a smoking place, then <u><em>he is trying to create attention, communication and affect through the concept of atmospherics</em></u>.

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The correct answer is : <span>grow to 10.8 billion</span>
7 0
3 years ago
Sunland Company wants to sell a sufficient quantity of products to earn a profit of $300000. If the unit sales price is $12, uni
Yanka [14]

Answer:

125,000 units

Explanation:

Given that,

Target profit = $300,000

Unit sales price = $12

Unit variable cost = $8

Total fixed costs = $200,000

Firstly, we need to find out the contribution margin per unit:

= Unit sales price - Unit variable cost

= $12 - $8

= $4

Now, units required to sold for earning the desired profit is calculated by dividing the sum of desired net income and total fixed costs by the contribution margin per unit. It is calculated as follows:

= (Target net income + Total fixed cost) ÷ Contribution margin per unit

= ($300,000 + $200,000) ÷ $4

= $500,000 ÷ $4

= 125,000 units

Therefore, this company must be sold 125,000 units to earn income of $300,000.

4 0
3 years ago
Read 2 more answers
Return to Problem Navigation Morgan Company uses the perpetual inventory system and the gross method of recording sales discount
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Amount to be recorded for accounts receivable would be $15000.

<u>Explanation:</u>

Accounts receivable are lawfully enforceable cases for installment held by a business for products provided as well as administrations rendered that clients/customers have requested yet not paid for. These are for the most part as solicitations raised by a business and conveyed to the client for installment inside a concurred time span.

Accounts receivable (AR) is the balance of money due to a firm for goods or services delivered or used but not yet paid for by  the customers till now. So they will go in the accounts to still be receivable.

6 0
4 years ago
The three levels of planning are: Select one:
LekaFEV [45]

Answer:

c. strategic, tactical, and operational

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1. Strategic planning: This planning refers to take the long term decision with respect to the resources available, cost and the time that helps to accomplish the goals and the objectives of an organization in an efficient and effective manner

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3 years ago
Which one of the five generic competitive strategies discussedin Chapter 5 most closely approximates the competitive approachtha
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To compete in the market, Lululemon employs a focus-difference strategy. A generic competitive strategy, this one.

<h3>Which five competing tactics fall under the general category?</h3>
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To learn more about Focus-difference strategy refer to:

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