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Goshia [24]
2 years ago
14

Henri wants customers in his specialty tobacco store to feel at home, as if they were in their personal smoking den. He uses lig

hting, music, and soft chairs to create a "look and feel" that will get customers to relax and return. Henri is focusing on which aspect of the marketing mix?
A. promotional discounts.
B. mass media gimmicks
C. situational displays
D.atmospherics
E. category killers
Business
1 answer:
Levart [38]2 years ago
7 0

Answer:

The correct answer is the option D: Atmospherics.

Explanation:

<em>Atmospherics</em> is the name given, in the field of marketing, to the term that refers to the<em> strategy of designing commercial spaces</em> with the purpose of <em>creating attention</em>, <em>communication</em> and<em> affect </em>to the customer. In addition, this concept was created by Philip Kotler in 1973, who believed that the buyers respond to the total product which includes the services, the financing, the packaging, the advertising and more than just the tangible product. Therefore that when Henri wants his customers to feel at home by creating a space that suits with their normal expectations of a smoking place, then <u><em>he is trying to create attention, communication and affect through the concept of atmospherics</em></u>.

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The following is an estimated demand function:
Tanzania [10]

Answer:

The predicted value of sales is $75,037,500.

Explanation:

Given:

Q = 875 + 6XA + 15Y - 5P ……………………..(1)

Where:

Q = quantity sold = ?

XA = Advertising = $100,000

Y = Income = $10,000

P = Price = $100

Substituting the values into equation (1), we have:

Q = 875 + (6 * 100,000) + (15 * 10,000) - (5 * 100)

Q = 750,375

Therefore, we have:

Predicted value of sales = Q * P = 750,375 * $100 = $75,037,500

Therefore, the predicted value of sales is $75,037,500.

3 0
3 years ago
Taylor Music Center has 5 CD players on hand at the balance sheet date. Each costs $400. The current replacement cost is $380 pe
babymother [125]

The correct answer is $380 per unit.

The lower-of-cost-or market rule requires that you report the lower value of either the purchase price or current market price of items in inventory. In this case the current market price is lower, so it should be used when calculating the value of inventory.

8 0
3 years ago
For each of the following examples, explain whether it is a case of external or internal economies of scale:
777dan777 [17]

Whether it is a case of external or internal economies of scale:

A. A number of firms doing contract research for the drug industry are concentrated

Larger changes within the industry lead to external economies of scale, so as the industry expands, the average cost of doing business decreases.

when external economies of scale exist?

External economies of scale take place when an industry as a whole expands and businesses profit from lower long-term average costs. External economies of scale are also known as advantageous external outcomes of industrial development.

An external economy of scale is shared by competitors, internal economies of scale provide larger competitive advantages.

To learn more about external economies refer to:

brainly.com/question/20354469

#SPJ9

8 0
1 year ago
If the interest rate rises in the United States relative to other​ nations, then in the foreign exchange market the demand for d
34kurt

Answer:

B. ​increases; decreases

Explanation:

Foreign exchange market can be defined as type of market in which the currency of one country is converted into that of another country.

For example, the conversion of dollars of the United States of America can be converted into naira (Nigeria) at the foreign exchange market.

Efficient market school is the market school which argues that forward exchange rates do the best possible job for forecasting future spot exchange rates, so investing in exchange rate forecasting services would be a waste of time because it is impossible to have a consistent alpha generation on a risk adjusted excess returns basis as market prices are only affected by new informations.

The efficient market school also known as the efficient market hypothesis (EMH) is a hypothesis that states that asset (share) prices reflect all information and it is very much impossible to consistently beat the market.

Also, forward exchange rates are exchange rates controlling foreign exchange transactions at a specific future date or time.

An interest rate can be defined as an amount of money that is charged as a percentage of the total amount borrowed from an individual or a financial institution.

Generally, if the interest rate rises in the United States relative to other​ nations, then in the foreign exchange market the demand for dollars​ increases and the supply of dollars​ decreases because of the high value of the dollar compared to the other currency.

4 0
2 years ago
Read 2 more answers
Joanne is a member of a group that is developing a questionnaire as a group project in her sociology class. The leader of her gr
Scrat [10]

Answer:

Expressive leadership

Explanation:

The group leader is exhibiting expressive leadership style. Expressive leadership style is one of the most effective techniques which help to engage employees in a healthy informative discussion.  Effective leaders are also democratic leaders and that is why such are mostly successful in running a business and in leading employees.  Group harmony and communication are some priorities of expressive leaders. Moreover, such leaders make decisions by collaborating with every member of the team. Joanne must listen to those suggestions and try to implement them in her questionnaire.

7 0
2 years ago
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