Answer: Ethnographic research
Explanation:
The ethnographic research is one of the type of quantitative technique that helps in understanding the research interacting process with the real environment.
The main purpose of this type of research is that it helps in interpreting the given data for evaluating its implications and also illustrating the social culture on the basis of the observations.
According to the given question, the ethnographic research is one of the special observational method that discovered the behavior and reaction of the customers.
Therefore, Ethnographic research is the correct answer.
Answer:
<em>Reliability testing </em>
Explanation:
<em>In psychological research,</em><em> the term reliability testing is defined as one of the methods which are being used to describe the consistency of a particular study or research or measuring tests. In other words, it is described as the extent to which a particular assessment tool can produce consistent and stable results. </em>
<em>Reliability testing</em><em> makes sure that the response from a particular test must remain the same even after being conducted or measured after some time.</em>
The correct answer to this open question is the following.
Georg Simmel (1858-1918) is regarded as a micro sociologist because he developed the process of social development, intermixing the quantitative expansion of groups and social differentiation. He established that the smaller the group, the more vulnerable they were and that is why these groups had to ask their members more focus, effort, and involvement to be successful. On the other hand, the larger the group, the lesser involvement was needed because the members of these groups were diverse and segmented by affinities. In these groups, the relationships were impersonal and cold.
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