Answer:
5) everyday low
Explanation:
An everyday low pricing policy (or strategy) refers to simply selling your products at a cheaper price than your competitors.
For example, bargain stores usually sell their products at a lower cost than the competition, Walmart, Target and Kmart are supposed to be bargain or discount stores. Another common type of retail store that uses this pricing strategy are outlet stores, specially clothing outlet stores.
Answer:
Explanation: The marketing mix consists of a number of factors that a producer usually exploits in order to influence consumers to purchase his/her products and services.
The marketing mix consists of:
- Product
- Price
- Place
- Promotion.
The above are usually called the 4Ps of marketing.
Of the four factors of the marketing mix, the factor that will the easiest for Lee to change will be the price.
This is because, often times, the price of a product or service will be the major determinant in the success of said commodity, and this is due to the fact that customers will compare the product being offered with its price in order to judge whether the product is worthy of the value placed on it.
Therefore, in order for Lee to influence the potential customers to make purchases, the price of the software program will be the easiest to be reviewed, and it should be set to a level where potential customers will be influenced to exchange their money for the software program.
Answer: Knowledge management
Explanation: Knowledge management approach focuses on making best use of the knowledge with the intent of achieving organisational objectives. It involves discovering, sharing and harnessing of the intellectual resources that a company holds.
Knowledge management brings improved performance, innovation and competitive advantage to the organisation.
Answer: Routine problem solving
Explanation:
As stated in the question the customer buys flour and soap they are familiar with when making purchase without spending time to evaluate alternatives, this is a typical example of routine problem solving in making purchase decision.
Routine problem solving is a form of decision making in purchase where consumers purchase products they are familiar with, without paying much considerations to other options available.
Answer: (A) Event marketing
Explanation:
The event marketing is one of the business promotional strategy in which the various types of brands, products and the services are get promoted in the market so that the customers or users are get aware about the specific brand and the new products.
According to the given question, the Event marketing is one of the type of strategy that best illustrating the given scenario about a non profit organization is conduct a food fair and the collected fair is basically contributed for the charity purpose.
On the other hand, along with charity the various types of restaurants distribute their pamphlets and promote their restaurants business in the event. Therefore, Option (A) is correct answer.
