Integrated marketing communications (IMC): "Refers to the coordination of all promotional activities to produce a unified, customer-focused promotional message."
<h3>What is Integrated marketing communications
(IMC)?</h3>
IMC is described as "a planning process meant to ensure that all brand contacts for a product, service, or organisation received by a consumer or prospect are relevant to that person and consistent across time" by the American Marketing Association.
The importance of IMC are-
- To effectively deliver a single message to both potential and current end users, integrated marketing communication helps integrate all key marketing components.
- At a low cost, integrated marketing communication can significantly increase consumer brand recognition.
- Any marketing initiative that employs many channels is considered integrated marketing. For instance, you might see a commercial for a popular new doughnut flavour, then drive by the donut store and see posters of the donut.
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Answer:
A) True
Explanation:
The internal control structure deals with the rules, laws, procedures, practices that vary from company to company that are necessary to attain an organization's goals and objectives.
The substantive testing is an audit process aimed at checking the accuracy and reliability of the financial statements. To check if the financial statements are free from any errors, mistakes, fraud, etc. that can change users' decisions.
The financial statements should be relevant, reliable and finalize in all respects.
Therefore, a strong internal system will reduce the quantity of substantive testing required.
Answer:
When we physically encounter a three-dimensional form, the tactile sensation we experience is its <u>ACTUAL TEXTURE</u>. Two-dimensional images, however, have <u>IMPLIED TEXTURE</u>, which means the artist creates an effect that reminds us of our tactile memory of a real-life surface. Artists who wish to contradict our previous tactile experiences employ <u>SUBVERSIVE TEXTURE</u> in order to make us reconsider our preconceptions about the world around us.
Explanation:
Actual texture is combination of how an artwork looks and how it actually feels when someone touches it. Even paintings have texture and different artists use different painting techniques to create that texture.
Implied or simulated texture means that the artist is creating a visual effect of texture.
When artists use subversive textures, they are inventing textures by adding alternate materials.
Answer:
The answer is: psychological contract
Explanation:
Psychological contracts are the expectations or promises exchanged between the parties; employer, employee, or even fellow employees, in an employment relationship. They are not written contracts, but they often implicit or understood between the parties. For example, an employee expects that if he or she works really hard, eventually he or she will receive a promotion or a salary raise.
Answer:
Given:
Sales budget = 5,900 units
Variable selling and administrative expense = $11.20 per unit
Fixed selling and administrative expense = $131,570 per month
Depreciation = $16,520 per month
Therefore, we'll compute cash disbursements for selling and administrative expenses using the following formula:
<em>Cash disbursements = Variable selling and administrative expense × Sales budget + Fixed selling and administrative expense - Depreciation</em>
Cash disbursements = $11.20 × 5,900 + $131,570 - $16,520
<u><em>Cash disbursements = $181,130</em></u>