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Ksivusya [100]
3 years ago
11

Addison is a brand manager and wants consumers to form attitudes that are strong, resistant to counter persuasion attempts, more

accessible from memory, and more predictive of behavior. Which route of the elaboration likelihood model should he encourage consumers to take?a) primary routeb) secondary routec) central routed) peripheral routee) direct route
Business
1 answer:
Anna11 [10]3 years ago
4 0

Answer:

C.

Explanation:

Elaboration likelihood model is a method to deals with persuasion, describes the change of attitudes and has two major routes.

-Peripheral route.

The peripheral route is used when the message recipent has little or no interest in the subject and/or has a lesser ability to process the message.

-Central route.

The central route is used when the message recipent has the motivation as well as the ability to think about the message and its topic.

Two advantages of the central route are that attitude changes tend to last longer and are more predictive of behavior than the changes from the peripheral route.

Characteristics:

1-The attitude change would be enduring and resistant.

2-Thoughtful consideration of given argument/message leads to persuasion.

3-Message elaboration is high.

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PLEASE HELP ASAP!! CORRECT ANSWER ONLY PLEASE!!!
elixir [45]

Answer:

a. the approximate triple in value

hope it helps :)

8 0
2 years ago
Read 2 more answers
PromptMichael and Johnny are sitting at a bar having a few beers. Michael is a product engineer and Johnny is an electrical engi
larisa86 [58]

Answer:

No, there was no arrangement of any kind. It was either a common idea or a notion that Johnny shared with Michael.

Explanation:

There are a range of contracts or agreements, depending on the stage of the implementation of the concept of the invention, to safeguard the rights of the various stakeholders to the intellectual property of modern, concrete and original concepts and also to prevent any misuse or misappropriation of the concept, as follows-

  • Non-disclosure policy on confidentiality.
  • Non-compete agreement on the non-appeal of product rights by the recipient or listener of the definition.
  • Function on the contract of hire-employed if there is a co-inventor against any fraud.

And, in that case, there were none of the above agreements.

-In addition, ideas can not be covered solely until they are an Express that is real, original, and feasible. Since copyright protects speech and patents against inventions, the mere concept or idea of a product can not guarantee any legal right to design.

In fact, Mr. Johnny had not previously submitted a provisional patent application to defend his concept. It plays an important role in certain countries, such as the US, where the applicant can protect his idea on a provisional basis for up to one year by enabling his idea to be classified as 'patent pending.'

So, according to the above statements & evidence, Johnny did not have the legal right to the definition, but Michael did.

-Yeah, this is a breach of intellectual property rights. Since the term or idea was not Michael's own, it was taken from Johnny. But Johnny did not have the intellectual property right lodged to sue Michael due to lack of facts, i.e. an agreement signed by Michael against non-disclosure or non-competition.

4 0
3 years ago
Which of these people is most likely a freelancer?
marshall27 [118]
A. Zoey is likely a freelancer
6 0
3 years ago
Read 2 more answers
ABC Inc. has a dividend yield equal to 3 percent and is expected to grow at a 7 percent rate for the next seven years. What is A
denis-greek [22]

Answer:

option (A) 10 percent

Explanation:

Data provided in the question:

Dividend yield = 3 percent

Expected growth rate = 7 percent

Therefore,

The ABC's required return will be

= Dividend yield + Expected growth rate

or

The ABC's required return = 3% + 7%

or

The ABC's required return = 10%

Hence,

The ABC's required return is option (A) 10 percent

8 0
3 years ago
Paytonics Inc., a microchip manufacturing company, is hiring for the position of marketing manager for its new division. Patrick
Leya [2.2K]

Answer:

The correct answer is letter "D": job specification.

Explanation:

Job specification files include all the positions within a firm, the duties of the individuals in charge, and the profile of the professional who will cover those activities. Certifications, qualifications, and skills are described in detail in those documents that serve as a guide for Human Resources (HR) representatives at the moment of carrying out a selection process.

4 0
3 years ago
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