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ch4aika [34]
3 years ago
12

Red Bull is a brand of energy drink whose target market is mainly young people looking for a drink that can improve performance

and concentration. Advertisements for Red Bull can be seen in bike shops and bars and as sponsors for events like soccer games and the Running of the Bulls. The marketing philosophy that coordinates all these different approaches is called _________.a. IMC (Integrated Marketing Communications)
b. Synergy
c. Managerial parochialism
d. Touch point marketing
Business
1 answer:
sammy [17]3 years ago
4 0

Answer: Option A      

Explanation: In simple words, integrated marketing communications refers tot eh strategy under which an organisation tries to link all the promotional messages together so they work in harmony.

In the given case, Red bull wants to attract young customers for their product. Hence they are trying to promote their product on events that the youngsters usually attract to.

Thus, we can conclude that the correct option is A.

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Large firms with multiple offerings in a particular product category engage in _____ targeting strategies to obtain a bigger sha
Sergeeva-Olga [200]

Answer: Differentiated

Explanation:

Differentiated Marketing is a form of marketing where a business offers several products to meet the needs of the different segments found in a market. Large firm's can produce several products to meet the need of the various market segments which would increase purchase of their products.

3 0
4 years ago
Holiday Laboratories purchased a high-speed industrial centrifuge at a cost of $440,000. Shipping costs totaled $30,000. Foundat
Yakvenalex [24]

Answer:

d. $489,500

Explanation:

The capitalized cost will include all the costs incurred by Holiday laboratories to readily make the asset for use.

Therefore,

Capitalized cost = High speed industrial centrifuge + Shipping cost + Foundation cost + Equipment cost + Labor and testing cost + Material cost

= $440,000 + $30,000 + $8,600 + $3,000 + $5,300 + $2,600

= $489,500

7 0
3 years ago
Physicians' Hospital has the following balances on December 31, 2021, before any adjustment: Accounts Receivable = $44,000; Allo
ivanzaharov [21]

Answer:

Entry: 1. Dr bad debts expense  5500

                    Cr Allowance for uncollectible accounts  5500

Explanation:

1.Account receivable =  $44000

Allowance for uncollectible accounts(Dec,31 2021) = $1100

44000* 15% = 6600 - 1100 = $5500 Allowance for uncollectible accounts

2.  Bad debts expense =  (44000* 15%) = 6600

3. Uncollecible accounts = (Open) Allowance for bad debts + Current year Allowance.

                         =  1100 + 6600 = $7700.

4. 44000 - 7700 = $36300 net account receiable

6 0
3 years ago
For purposes of computing the WACC, if the book value of equity exceeds the market value of equity, then: the market value of eq
vagabundo [1.1K]

Answer:

The market value of equity should be used.

Explanation:

Their are only two methods which are book value method or market value method. The market value method is preferred because the reason is that the market value gives the more accurate numerical value that the securities of the company will give which is the required rate of return to its investors. However historic cost data is not useful because the value of stock and bonds keeps changing every second in the stock exchange and their is the risk that the WACC calculated is inaccurate which implies that the project appraised is also incorrect.

So the best way to calculate the weighted cost of capital is that we should use the fair value of the securities.

5 0
4 years ago
Read 2 more answers
County Medical Center received unrestricted contributions of $22,000. The hospital used the contributions to support general ser
umka21 [38]

Answer:

County Medical Center

These unrestricted contributions of $22,000 used to support general services would be reported on the statement of cash flows as:

cash from operating activities.

Explanation:

Unrestricted contributions received by the County Medical Center are funds or other assets given to the Center with no restriction on their use.  Unrestricted contributions are usually directed at the funding of operational expenses, as the County Medical Center demonstrated.  Therefore, they are listed under operating activities in the Statement of Cash Flows.

6 0
3 years ago
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