Question

Red Bull is a brand of energy drink whose target market is mainly young people looking for a drink that can improve performance and concentration. Advertisements for Red Bull can be seen in bike shops and bars and as sponsors for events like soccer games and the Running of the Bulls. The marketing philosophy that coordinates all these different approaches is called _________.a. IMC (Integrated Marketing Communications)
b. Synergy
c. Managerial parochialism
d. Touch point marketing

Answer 1

Answer: Option A      

Explanation: In simple words, integrated marketing communications refers tot eh strategy under which an organisation tries to link all the promotional messages together so they work in harmony.

In the given case, Red bull wants to attract young customers for their product. Hence they are trying to promote their product on events that the youngsters usually attract to.

Thus, we can conclude that the correct option is A.