Question

In measuring return-on-investment (ROI) from sport sponsorships, companies have used all of the following methods except A. periodic consumer surveys. B. professional research companies such as Sponsorship Research International (SRi). C. QScores scale. D. sales/promotion bounceback measures.

Answer 1

In measuring return-on-investment (ROI) from sport sponsorships, companies have used all of the following methods except C. Q Scores scale.

Explanation:

Return on Investment (ROI) helps in determining whether the investment results in gain or loss. The gain or loss of amount is obtained based on the amount of money invested. ROI is used to compare the gain between the companies. ROI can help in deciding the personal financial transaction. Return on Investment is expressed in percentage.

Q score provides the information regarding the popularity of the brand, company, celebrity and entertainment product. Q score becomes high if the familiarity of the brand or company is high among people.