Question

For a segmentation strategy to be successful, the customers in the segment must react similarly and positively to a firm's offering, corresponding to which of the following criteria for evaluating segment attractiveness?

Answer 1

I had to look for the options and here is my answer:

Segmentation strategies are divided into five categories: behavior, benefit, demographic, geographic and psychographic. These strategies aims for the population or market subdivision. For the strategy to become successful, the ability of the customers to positively react to the firm's offering is being responsive.