Question

Marketers often scan social media to learn more about what customers think. __________ is a technique in which data from a variety of online sources is used to collect consumer comments about companies and their products.- conversion rate analysis- click path analysis- page view analysis- cost per click marketing- sentiment analysis

Answer 1

Answer:

sentiment analysis

Explanation:

Sentimental analysis is the mining of subjective information from a source material (usually social media), this is aimed at understanding the social sentiment the public has about a brand or service.

Sentimental expressions can be positive negative or neutral. For example a statement from a review: 'I really like their services, they make sure you are satisfied with your purchase.' Is an example of positive sentimental expression.