Profiles exist everywhere in everyday life. As social beings, we have a lot of interest in other humans' lives. For example, check out this section of the Bozeman Chronicle:
William of Normandy was obviously a French conqueror, so his own people tended to see him more favorably than the English. He came to England, killed its ruler, and took the throne for himself (thus becoming William I), so the English may have seen him as a usurper and a tyrant, whereas the French saw him as a victorious hero. This all happened in 1066, at the Battle of Hastings.
Miami Vice (1984-1989) was a television show from the 1950s.
In linguistics, the Innateness Hypothesis is the claim that all children have, by virtue of a common biology, a 'Universal Grammar' that defines a space of possible human languages