Answer:
Micromarketing
Explanation:
Micromarketing consists of the maneuver of marketing levers aimed at modifying, increasing and influencing the buying behavior of the consumer in the store. The aim is to increase customer acquisition, retention, extention levels by providing a reward (benefit) or by simply direct marketing for information purposes only. In general, it is for very specific segment or target in order to develop or execute the strategies to do in the market.
By acquisition we mean the ability of the retail seller to acquire a new share of customers.
By retention is meant the ability to maintain this share of customers permanently over time.
By extention instead we indicate the increase in the quantities / volumes purchased at the retailer by the same consumers.
Micromarketing is therefore a sort of "micronization" of the marketing levers traditionally used. Consumer loyalty (store loyalty) is one of the main objectives, but there are also others that can be pursued equally, such as increasing the frequency of purchase of certain products, changing the composition of the receipt by stimulating category switching (exchange category) etc. It is also possible to support integrated marketing initiatives with the industry (think of a reward that stimulates the purchase of one product rather than another, of a specific brand rather than another, etc.).
Answer:
The benchmarking function of budgeting system involves the evaluation of performance of managers.
The correct answer is C
Explanation:
The integration of inputs from different business inputs and function is done at the planning stage of budgeting. It does not involve benchmarking.
Budgeting requires requires close cooperation between accountants and operational personnel. This is referred to as active participation in budgeting. It helps to overcome behavioural challenges of budgeting.
Budget figures are used to evaluate the performance of managers. This is a benchmarking function of budgeting because it involves the comparison of performance of managers with established criteria so as to determine their level of success.
The budget outlines a specific course of action for the coming year. This indicates that a budget is a financial plan that outlines future courses of action. This does not require benchmarking.
Answer:
The answer is "Option c".
Explanation:
The customer service must matter arising' needs to fulfill everyone. The Sampson Company, a timber manufacturer, understands the wood specifications or conditions for several firms within the NAICS category. Within this case, the Dunn Company will develop the timber specifications or criteria of all firms underclass.
Answer:
(D) Cash proceeds from borrowing
Explanation:
Basically there are three types of activities:
1. Operating activities: It includes those transactions which affect the working capital, and it records transactions of cash receipts and cash payments.
2. Investing activities: It records those activities which include purchase and sale of the fixed assets. It also includes collections on loans and Cash advance to borrowers
3. Financing activities: It records those activities which affect the long term liability and shareholder equity balance.
Options A, B, and C are the investing activities whereas option D is financing activities.
Answer:
A) $450.
Explanation:
The computation of the total deductible amount of the expenses is as follows:
In the case of the deduction with respect to the meal cost and entertainment. Only the half of the expense would be deducted i.e. for the business meeting
As in the question the opera tickets is $900 so the half of $900 i.e. $450 would be allowed as a deduction
Therefore the correct option is A.
